News and Media Part 2: LA Times' "Ink Spots" Spot

I remember see this spot and thinking it was graphically really cool.  I actually really like all their print ads with the ink spot motif as well.  I think using the ink evokes that feeling of  realized creativity  and accomplishment that a newspaper represents.  Something has been created and you can hold it in your hand.  To me this spot tries to say, not only is the LA Times relevant to Angelenos, but it is a work of art and scholarship.

LA Times "Ink Spot" from Süperfad on Vimeo.

Previous Posts in News and Media:
News and Media Part 1: Review of Dennis McDougal's "Privileged Son"